What can marketers learn from baseball?

As it turns out, plenty! I went to a Boston Red Sox game with my family this weekend and, in between buying outrageously priced $6 hotdogs and $5 Cokes, I thought about what America’s past-time has in common with marketing. I know, you may think it’s a bit of a stretch, but these simple analogies are actually pretty obvious…

1. Keep your eye on the ball – Let’s start with the most apparent. It takes an intense focus and concentration to hit a 90 mile-per-hour fastball. You’ve got to have the same kind of deliberate attention to your business and your marketing efforts. Don’t take your eye off the ball!

2. Be (baseball) ready – During every single pitch, I noticed infielder Dustin Pedroia go into his “baseball ready” stance. On his toes, ready to respond, and completely ready for anything that might be hit his way. Are you paying attention in your business? Are you nimble, prepared and ready to react?

3. Swing for the fences – It’s rare that you see a wimpy, half-assed swing in the major leagues. These guys are playing like they mean it! In your marketing efforts and in your business in general, you’ve got to take big swings. If you want to hit home runs, you’ve got to swing for the fences!

4. Work as a team – No matter how good the individuals on the team are, it’s the team that wins ballgames. While this is painfully obvious, you need to ask yourself how teamwork can benefit you. Are you developing relationships and joint ventures? Are you leveraging your partnerships? How can you use the combined efforts of your team to win?

5. Have a game plan – While pro ball players may make it look effortless, they never take the field without a game plan in place. Baseball, like business, is a game of strategy. Plan ahead. Study the competition. Know your strengths and weaknesses. And most important, execute.

6. Focus on fundamentals – While at the Sox game, my son asked me why “Big Papi” still takes hitting practice. If you want to be the best, I explained to him, you’ve got to be great at the basics. You’re never too good to practice, and it starts with the fundamentals.

7. How you play the game is how you play in life – This was another “life lesson” moment for my son. The players he most admires are the guys who are as great off the field as they are on the field. You’ve got to bring your “A” game every day, both in business and in life!

8. Never give up – The guys in the “bigs,” as they call the Major League, understand that it ain’t over til it’s over. To succeed as an entrepreneur, you’re going to need that same kind of dogged persistence and determination. The Red Sox have become famous for 9th inning heroics and come-from-behind victories. Take a page from their playbook and keep playing hard all the way through!

9. Be aggressive – Good ball players hustle. They run hard. They act quickly. They don’t let up. How are you playing in your business? Can you put in even more effort? Can you push a little harder?

10. Use a variety of “weapons” – A winning baseball team like the Red Sox uses many different ways to win. They have a variety of weapons in their arsenal: hitting, pitching, defense, bench strength, late inning rallies. Are you using an assortment of marketing weapons in your business? Look for ways to add some depth to your playbook and don’t rely on just one or two methods.

The Red Sox won the game we attended, but I can’t say I’m surprised. The defending World Series Champions do a lot of things right, and they find a way to win. Follow their lead and your business should be off to a winning season!

Lou Bortone is an author and entrepreneur with extensive experience in marketing, branding and promotion. Before starting his own company, Lou was an award-winning marketing executive in the media industry. Lou served as National Promotion Manager for E! Entertainment Television, and later as Senior VP of Marketing and Advertising for Fox Family Worldwide, a division of Fox, in Los Angeles. Today, Lou helps entrepreneurs and solo professionals navigate their online businesses with services such as copywriting, video production and creative services. Sign up for Lou’s free mini audio course about using Online Video at http://www.TheOnlineVideoGuy.com.