Check it out here: http://tinyurl.com/6h2lg6
As a former television producer and video editor, I’ve got some deep-seated beliefs about video quality. After 20 years in TV, old habits die hard. To me, a “jump-cut,” or video where the scene or frame “jumps” or cuts without a smooth transition, is the cardinal sin of video. In traditional television, jump cuts or bad transitions are simply unacceptable. That’s why we use devices like cut-aways and B-roll (background footage)
But online video is totally different. Anything goes. Quality takes a distant back seat to content. Even those dreaded jump cuts seem to be tolerated. I can’t fight back the tide any longer. I give up! I guess I was wrong to insist on broadcast quality when it comes to online video. After all, sometimes I just use a $35 web cam. And my only “real” video camera is a cool, little $150 “Flip” cam. (OK, so my video partner has a professional $15,000 camera!) Still, I’m finally willing to drop the quality argument and join the online video masses.
The thing about web video is that it’s easy and accessible – so anyone can play! The medium is the message, as sixties scholar Marshall McLuhan once said about traditional television. And when it comes to online video, only the message matters.
It’s not easy for a former TV producer to say this, but don’t worry about the quality of your online video. Just fire up your web cam and join the party. Jump in. Upload to YouTube. Put your face on facebook. Online video is guerrilla marketing at its core: Fast. Easy. Inexpensive. And driven by imagination more than technology.
Want an even cooler, easier way to send and receive video postcards at the click of the mouse? Stay tuned and watch this space for a really big announcement about a new environment that leverages the best of Web 2.0 innovations like online video. It’s going to change the way we collaborate and communicate!
Lou Bortone is an author and entrepreneur with extensive experience in marketing, branding and promotion. Before starting his own company, Lou was an award-winning marketing executive in the media industry. Lou served as National Promotion Manager for E! Entertainment Television, and later as Senior VP of Marketing and Advertising for Fox Family Worldwide, a division of Fox, in Los Angeles. Today, Lou helps entrepreneurs and solo professionals navigate their online businesses with services such as copywriting, video production and creative services. Sign up for Lou’s free mini audio course about using Online Video at http://www.TheOnlineVideoGuy.com.
If you haven’t been able to jump on the online video trend, don’t fret. There’s still time to figure out how to use online video to stand out and get noticed! Most people just don’t know where to begin, or they think adding video to their marketing mix is going to be too complicated. Nonsense! I can make it easy for you to join the online video revolution.
I’ve got a low-priced “e-coaching” program that gives you 30 days of unlimited e-mail access to me, so I can help you, coach you and walk you, step-by-step, through the process of adding video to your marketing arsenal. It’s easier than you think, and the e-coaching program shows you how. Our winter special is just $150 for an entire month of e-support. That’s a fraction of my video coaching one-on-one fees!
To make this the year you conquer video, just click here.
If you’d rather go it alone, check out my article about “Putting the You in YouTube!” (scroll down to article)
Check it out!
Novelties
What This Gadget Can Do Is Up to You
By ANNE EISENBERG
Published: January 6, 2008
The creator of a new video recorder has invited skilled users to customize or “hack” its device and share the improvements with others.
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www.TheOnlineVideoGuy.com/home/ – Online Video Home Page
http://theonlinevideoguy.com/home/index-webcam.html – Webcam Buying Guide and Videotaping Tips E-Book
http://theonlinevideoguy.com/home/index-maxopp.html – Maximizing Opportunities with Online Video E-Course
http://www.muddydogmedia.com/ – Affordable Commercial Video Production
www.LouBortone.com – Everything in one place!
http://members.work.com/Lou-Bortone – More Video Production Articles
www.BizBoosterSeries.com – Compilation of Marketing “How-To” Reports
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