1. Shorter is better: Web viewers have incredibly short attention spans.
2. Show me the funny: Comedy and humor play much better in the world of Online Video
3. Don’t be boring! There’s nothing worse than a “talking head” droning on about some dull subject. Be compelling and creative or viewers will click away fast.
4. WIIFM (What’s in it for me?): This is what the web surfer – your potential viewer and customer – is thinking every minute. Clearly demonstrate the benefit, or don’t bother doing video. It’s not about you, it’s about them!
5. Audience participation encouraged: Online Video is dynamic and interactive. Most video sites are like blogs, so there’s plenty of room for comments, feedback and viewer involvement. Let’s see CBS do that!

The best advantage of all about Online Video is that it levels the playing field, and gives us “little guys,” any and every opportunity to compete with major advertisers and brands. These days, you don’t have to buy a half-million-dollar TV commercial on ABC to reach hundreds of thousands of people. With nearly 157 million viewers watching Online Video on the Internet, you can market your product or service to a massive worldwide audience, 24/7 for free! Just create, upload and go! For help or more information, e-mail me at lou@theonlinevideoguy.com.

Lou Bortone is a former television marketing executive and freelance writer. Check out his new collection of marketing and promotion “how-to” reports at http://www.BizBoosterSeries.com.