If you haven’t been able to jump on the online video trend, don’t fret. There’s still time to figure out how to use online video to stand out and get noticed! Most people just don’t know where to begin, or they think adding video to their marketing mix is going to be too complicated. Nonsense! I can make it easy for you to join the online video revolution.
I’ve got a low-priced “e-coaching” program that gives you 30 days of unlimited e-mail access to me, so I can help you, coach you and walk you, step-by-step, through the process of adding video to your marketing arsenal. It’s easier than you think, and the e-coaching program shows you how. Our winter special is just $150 for an entire month of e-support. That’s a fraction of my video coaching one-on-one fees!
To make this the year you conquer video, just click here.
If you’d rather go it alone, check out my article about “Putting the You in YouTube!” (scroll down to article)
Check it out!
Novelties
What This Gadget Can Do Is Up to You
By ANNE EISENBERG
Published: January 6, 2008
The creator of a new video recorder has invited skilled users to customize or “hack” its device and share the improvements with others.
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www.TheOnlineVideoGuy.com/home/ – Online Video Home Page
http://theonlinevideoguy.com/home/index-webcam.html – Webcam Buying Guide and Videotaping Tips E-Book
http://theonlinevideoguy.com/home/index-maxopp.html – Maximizing Opportunities with Online Video E-Course
http://www.muddydogmedia.com/ – Affordable Commercial Video Production
www.LouBortone.com – Everything in one place!
http://members.work.com/Lou-Bortone – More Video Production Articles
www.BizBoosterSeries.com – Compilation of Marketing “How-To” Reports
http://www.marketerschoice.com/app/?af=661065 – Need a VA? Erin and her team are THE best!
Veteran television producer Lou Bortone, The Online Video Guy, has released several new products and services to help entrepreneurs produce online video for their websites or blogs.
The Online Video Guy’s signature products include a step-by-step e-course entitled “Maximizing Opportunities with Online Video,” as well as a new, low-cost e-book, the “Webcam Buying Guide and Videotaping Tips.” Both products are available online as PDF downloads at:
http://www.theonlinevideoguy.com/home/
In addition to Online Video “how-to” e-books and self-study e-courses, The Online Video Guy also offers video production and editing services, as well as design and production of full-motion video graphics. Samples are available at:
http://www.theonlinevideoguy.com/home/
For entrepreneurs who prefer one-on-one coaching and assistance in getting videos online, Lou offers monthly e-coaching programs. Visit the website or e-mail lou.bortone@gmail.com for more information.
Recently, TheOnlineVideoGuy.com conducted a brief, informal survey among approx. 200 solopreneurs. The objective of the survey was to determine online marketing trends and how solo entrepreneurs and service professionals are using their websites in their overall marketing efforts. An executive summary of the results follows:
What is your greatest (current) website need?
32.1% Ability to add audio or video to site
32.1% Other (traffic & conversion, marketing support, add cart)
21.4% Site upgrade or redesign
17.9% E-commerce capabilities
17.9% Web copywriting
What types of online marketing tools do you typically use to promote your business? (Could choose more than one)
80% E-Mail marketing
68% E-Newsletters
36% Teleseminars/Webinars
32% E-Courses
16% Podcasts/Audio Downloads
Do you currently use any of the following web-based marketing tools?
56% Traditional Blog
23% Audio Podcast
19% Video Blog
19% Add/Embed video on your website
9% Streaming Video
ONLINE MARKETING SURVEY RESULTS
Recently, TheOnlineVideoGuy.com conducted a brief, informal survey among approx. 200 solopreneurs. The objective of the survey was to determine online marketing trends and how solo entrepreneurs and service professionals are using their websites in their overall marketing efforts. An executive summary of the results follows:
How important is your website in your overall marketing efforts?
78.6% Very important
21.4% Somewhat important
What are the key goals of your website?
45.2% Build a database or opt-in list
22.6% Sell products/e-commerce
12.9% Promote your company
Here’s our final post-production tip in this series:
Once you’ve edited your video, it still needs to be encoded and compressed to make it “Internet-friendly.” Video files can be enormous, but compression software shrinks the video file size so it plays more smoothly on the Web. Remember to save or export your file to an online-compatible size, which is 320 X 240 resolution; and compress it so it’s under 20MB, if possible.
Be sure to save your video file in a format that most video sites accept, such as a Quicktime movie (.mov), a Windows movie (.wmv) or Flash (.flv) file. QuickTime Pro (for Windows or Mac) is ideal for compressing your video and transferring it to whatever file format you prefer (Windows, Flash, MPEG). If you think you’re going to be creating a lot of videos and uploading them to the Web, then the QuickTime software is the best $30 bucks you’ll ever spend!
Another tip for post production!
Never underestimate the power of music.
Sound is a very powerful storytelling tool. Your background music or voice over will convey the tone and mood of your video. Make sure your music supports and adds to your message, and doesn’t distract. And, by the way, don’t forget that little thing called “copyright!” You can’t just use any song you happen to like. If you’re using a Mac, you may have the amazing program called “Garage Band” (or in some cases “Soundtrack”) that has all kinds of music themes and samples that you can use or assemble to your heart’s content!
Part 4 of our post production tips…
Avoid jump cuts! Use your B-roll.
Jump cuts are jarring, obvious cuts that appear when you’re shooting the same subject or scene and you cut during the same sequence. This is why it’s always good to get some “B-roll” or background footage that you can “cut-away” to. If you’ve got B-roll, you can use it to “cover” your jump cut, so no one ever sees the jarring transition. B-roll would be, for instance, a nice shot of the product you’re demonstrating that you can use while you’re narrator is talking about the product.
