Here are the top five facts about Online Video versus traditional television:
1. Shorter is better: Web viewers have incredibly short attention spans.
2. Show me the funny: Comedy and humor play much better in the world of Online Video
3. Don’t be boring! There’s nothing worse than a “talking head” droning on about some dull subject. Be compelling and creative or viewers will click away fast.
4. WIIFM (What’s in it for me?): This is what the web surfer – your potential viewer and customer – is thinking every minute. Clearly demonstrate the benefit, or don’t bother doing video. It’s not about you, it’s about them!
5. Audience participation encouraged: Online Video is dynamic and interactive. Most video sites are like blogs, so there’s plenty of room for comments, feedback and viewer involvement. Let’s see CBS do that!
The best advantage of all about Online Video is that it levels the playing field, and gives us “little guys,” any and every opportunity to compete with major advertisers and brands. These days, you don’t have to buy a half-million-dollar TV commercial on ABC to reach hundreds of thousands of people. With nearly 157 million viewers watching Online Video on the Internet, you can market your product or service to a massive worldwide audience, 24/7 for free! Just create, upload and go! For help or more information, e-mail me at lou@theonlinevideoguy.com.
Lou Bortone is a former television marketing executive and freelance writer. Check out his new collection of marketing and promotion “how-to” reports at http://www.BizBoosterSeries.com.
Here are the top five facts about Online Video versus traditional television:
1. Shorter is better: Web viewers have incredibly short attention spans.
2. Show me the funny: Comedy and humor play much better in the world of Online Video
3. Don’t be boring! There’s nothing worse than a “talking head” droning on about some dull subject. Be compelling and creative or viewers will click away fast.
4. WIIFM (What’s in it for me?): This is what the web surfer – your potential viewer and customer – is thinking every minute. Clearly demonstrate the benefit, or don’t bother doing video. It’s not about you, it’s about them!
5. Audience participation encouraged: Online Video is dynamic and interactive. Most video sites are like blogs, so there’s plenty of room for comments, feedback and viewer involvement. Let’s see CBS do that!
The best advantage of all about Online Video is that it levels the playing field, and gives us “little guys,” any and every opportunity to compete with major advertisers and brands. These days, you don’t have to buy a half-million-dollar TV commercial on ABC to reach hundreds of thousands of people. With nearly 157 million viewers watching Online Video on the Internet, you can market your product or service to a massive worldwide audience, 24/7 for free! Just create, upload and go! For help or more information, give us a call…
What does it cost to advertise on “network” television? Well, it depends on the show. According to Television Week, a 30-second ad on Grey’s Anatomy will cost you a whopping $419,000! But before you need a doctor to revive you from that sticker shock, keep in mind that the same 30 seconds to run on Cops, will cost you a mere $55,000.
Such is the state of high-stakes advertising on “traditional” network TV. If your marketing budget is slightly more modest – say ZERO – then a much more efficient and effective approach is to use the Internet.
Online Video is exploding in popularity, with 100 million videos being seen per day on YouTube alone. Consider the amazing fact that web users are downloading a staggering 8 billion videos per month! Oftentimes, the amount of viewers for Online Video far surpasses the audience estimates for network television – and all for an amazing low price of, well, just about nothing!
You can create your own video and upload it to YouTube in minutes, and that video can then be seen by a worldwide audience, 24/7! Obviously, there’s no guarantee that your video will “go viral,” and be seen by thousands of people – but it’s certainly possible!
Fortunately, for video on the Internet, creativity trumps cash, and a good idea is going to beat a big budget, every time. Online Video viewers are also much more forgiving of overall quality and production value, though that is beginning to quickly change. True, you can sit in front of a webcam and make your own home-made video, but viewers are becoming more discerning about what they will watch and share with others. Your video must meet a certain quality standard, but it’s more important that it be compelling and engaging.
