Here’s something really worth checking out! I’ll be there for sure!

Get the Media to Do Your Marketing For You

Visibility Expert Nancy Marmolejo has just announced her latest teleclass to help entrepreneurs position themselves as sought after, recognized experts.

Nancy enjoys a flurry of free PR and effortless marketing, now she’s ready to share that with others.

How to Get Free Publicity and Attact New Clients With the Power of Your Expertise, taking place April 1 and 8, will show business owners how to take what they know and turn it into a marketing strategy that will attract new clients and free publicity.

She created How to Get Free Publicity and Attract New Clients to meet the needs of people who want the information she teaches in a short time frame. (Nancy’s coaching program, Spotlight U, offers an intense 6 months of coaching and mentoring for a select group of entrepreneurs.)

Over 2 teleclass sessions, she’ll cover how to:

- Identify which of the 4 stages of expertise you’re currently in and how to quickly move into the “credibility spot” (without credibility, no one will listen to you)

- Learn over 29 quick and simple ways to become a recognized expert in your field (and how to quickly implement at least 1 in the next week.)

- Clearly understand the scope and value of your expertise so you can strategically use it to create products, form joint ventures, and open doors to bigger opportunities

- Discover how to create your own Visibility Blueprint with your best content topics and a timeline at your fingertips

- And much, much more.

Nancy is known for her creative, spirited style. Her teleseminars are always fun and informative, with plenty of opportunities for “spotlight coaching” , her version of the hot-seat.

Learn how to get the media to do your marketing for you by checking out the class now… remember space is limited and it is sure to fill. The class starts April 1, so act now!

http://www.profcs.com/app/?Clk=2324502

Hope to see you on the calls!

Lou

EFFECTIVE PR TIPS
By Lou Bortone

Public relations can be an effective way to generate awareness and name recognition for your business. PR is also considered to be a low-cost alternative to other marketing tactics such as traditional advertising and media buying. Your PR strategy should begin with the following key elements:
1. Build your target list: Compile an accurate database of key media contacts.
2. Develop your hook: Tell a compelling story.
3. Follow up: Cultivate relationships with the media and stay in touch.

Here are a few insider tips to maximize PR opportunities:

Turbo-charge your press releases
Your news releases should be newsworthy, targeted to the appropriate contact and, above all, engaging.

Maximize email marketing
Email marketing software has made it easier than ever to send out professional newsletters and press releases. User-friendly templates let you customize, target and track your email releases. It’s a low-cost way to stay top-of-mind with the media.

Make the media’s job easier
Tailor your pitch to the appropriate writer or reporter. Respect their time and deadlines. Have a press kit ready if the media ask for more info, but don’t flood them with sales materials. Give them what they need, when they need it, and you’ll increase your chances for positive press coverage.

Develop relationships with press contacts
Network with the media at industry events. Make an effort to get to know local reporters and leverage those relationships. Establish yourself as a resource to reporters and editors.

For more info, please visit: http://theonlinevideoguy.com/home/index-webcam.html